Privacy Policy

Last updated: October 31, 2026

Women’s Group of North Florida (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us when visiting our website, https://northflwomen.com/ (the “Website”).

This Privacy Policy explains how information may be collected, used, stored, shared, and protected through our Website. It also describes your choices regarding certain information collected through our online services.

We encourage you to review this Privacy Policy carefully to understand our practices regarding your information.

1. Scope of this Privacy Policy

This Privacy Policy applies to information collected through the Women’s Group of North Florida Website, including information visitors voluntarily provide and certain technical information collected automatically when using the Website.

This policy does not replace our Notice of Privacy Practices under the Health Insurance Portability and Accountability Act of 1996 (HIPAA), which governs the use and disclosure of protected health information (PHI) in connection with applicable healthcare services.

Medical information collected during patient care, maintained in medical records, or processed through designated healthcare systems is subject to applicable federal and state privacy laws and the practice’s official Notice of Privacy Practices.

Third-party services, including external patient portals, may maintain separate privacy policies and terms of use.

2. Information we collect

Depending on how you interact with our Website, we may collect or process the following categories of information.

Information you voluntarily provide

When you contact our office or voluntarily submit information through available website features, that information may include:

  • Your name
  • Email address
  • Telephone number
  • Information contained in messages or inquiries
  • Other information you choose to provide when communicating with us

We ask that visitors avoid submitting sensitive medical information, Social Security numbers, financial information, or other confidential personal details through general website contact methods.

For communications concerning medical care, prescriptions, test results, or patient records, please contact our office directly or use the designated patient portal when appropriate.

Information collected automatically

When you visit our Website, certain technical information may be collected automatically by our hosting infrastructure, security systems, or enabled website services, including:

  • Internet Protocol (IP) address
  • Browser type and version
  • Device type and operating system
  • Pages visited and general navigation activity
  • Date and time of access
  • Referring website or source
  • Technical logs, security events, and website performance information
  • Cookie identifiers or similar technologies, where applicable

The specific information collected depends on the technologies enabled on the Website and your browser or privacy settings.

3. How we use information

We may use information collected through the Website for purposes including:

  • Operating and maintaining the Website
  • Responding to inquiries and requests
  • Providing information about our practice, services, and office
  • Improving website functionality, usability, and accessibility
  • Monitoring website performance and resolving technical issues
  • Protecting the Website against spam, unauthorized access, and other security threats
  • Managing website preferences and cookie consent
  • Maintaining appropriate business and administrative records
  • Complying with applicable legal and regulatory obligations

Where applicable, information may also be processed for other purposes described at the time of collection or with appropriate authorization or consent.

4. Cookies and similar technologies

Our Website may use cookies and similar technologies to support essential website functions, remember visitor preferences, improve performance, and understand how visitors interact with the Website.

Cookies are small text files stored on your device by your browser.

Depending on the Website’s configuration, cookies may fall into the following categories.

Necessary cookies: Support essential website operations, security, functionality, and the storage of privacy preferences.

Analytics cookies: May help us understand website traffic, page usage, and performance.

Functional cookies: May remember certain settings or preferences to improve your browsing experience.

Marketing cookies: If enabled, may support advertising measurement or other marketing-related functionality.

Not all categories are necessarily used by our Website. The cookies and services actually deployed may change as website features are added, removed, or updated.

Managing your cookie preferences

Where available, our Website provides cookie consent or preference-management functionality through WPConsent.

You may also manage, restrict, or delete cookies through your browser settings. Disabling certain cookies may affect the availability or operation of some website features.

For additional information, please review our Cookie Policy.

5. Website analytics and performance monitoring

We may use website analytics, diagnostic tools, or performance-monitoring services to understand how visitors access and use our Website.

Depending on the services enabled, such technologies may process information such as pages viewed, approximate geographic location derived from IP addresses, referring sources, browser information, and interactions with website content.

We use this type of information to evaluate website functionality, identify technical issues, and improve the visitor experience.

Where required by applicable law, nonessential analytics or tracking technologies will be subject to appropriate consent or other applicable requirements.

We do not intend for sensitive medical information or protected health information to be disclosed to analytics or advertising providers through general website tracking technologies.

6. Patient portal and healthcare communications

Our Website provides access to an external patient portal that allows patients to interact with designated healthcare services.

When you follow a patient portal link, you leave our Website and access a separate system operated or supported by a third-party service provider.

Information submitted through the patient portal may include medical records, appointment information, messages, or other healthcare-related information. Such information is handled according to the applicable privacy and security requirements of the healthcare provider and portal service.

We encourage patients to review the privacy information and security guidance provided within the patient portal.

Protecting sensitive medical information

Our general Website is intended primarily to provide information about Women’s Group of North Florida and its services.

Please do not use general website communication channels to transmit sensitive medical information unless we specifically provide a secure method designated for that purpose.

For questions involving medical records, laboratory results, prescriptions, or personal health matters, please use the designated patient portal or contact our office.

If you are experiencing a medical emergency, call 911 or seek immediate emergency medical assistance.

7. HIPAA and protected health information

Women’s Group of North Florida recognizes the importance of maintaining the privacy and security of patients’ health information.

Protected health information that we maintain or process in connection with covered healthcare activities is governed by HIPAA and other applicable privacy laws.

Our official HIPAA Notice of Privacy Practices describes how protected health information may be used or disclosed, patients’ rights regarding their health information, and how patients may raise privacy concerns.

This Website Privacy Policy addresses online website practices and should be read separately from that notice.

Patients may contact our office to request information about the applicable Notice of Privacy Practices or their rights concerning protected health information.

8. When we share information

We may disclose limited information to third parties when reasonably necessary to operate our Website, provide requested services, protect our systems, or meet applicable legal requirements.

Such parties may include:

Website hosting and technical service providers: Companies that provide website hosting, maintenance, security, troubleshooting, and related technical services.

Website technology providers: Providers of website functionality, consent-management tools, accessibility features, analytics, or other enabled website services.

Healthcare technology providers: Companies that support designated patient portals and other healthcare systems, subject to applicable agreements and privacy requirements.

Professional service providers: Authorized vendors or advisors who support business operations and are subject to appropriate confidentiality or contractual requirements.

Legal or regulatory authorities: When disclosure is required by applicable law, legal process, or another legally permitted purpose.

Where required, we use appropriate contractual, administrative, or other safeguards when third-party service providers process personal information on our behalf.

We do not authorize third-party vendors to use protected health information for their independent advertising purposes outside what applicable law permits.

9. Third-party websites and external links

Our Website may contain links to third-party websites and online services, including patient portal services, healthcare resources, and other external websites.

When you leave our Website, the privacy practices of the external website or service may differ from those described in this Privacy Policy.

We are not responsible for the content, security, or privacy practices of independently operated third-party websites.

We encourage visitors to review the privacy policies and terms of use of any external services they choose to access.

10. Data security

We recognize the importance of protecting information collected through our Website.

We use or rely on reasonable administrative, technical, and organizational safeguards intended to protect website information against unauthorized access, alteration, disclosure, misuse, or loss.

Such measures may include encrypted website connections, access controls, software maintenance, security monitoring, and protections provided by our hosting and technology partners, as applicable.

However, no method of internet transmission, electronic storage, or website security is completely risk-free.

Although we work to maintain appropriate safeguards, we cannot guarantee absolute security for information transmitted over the internet.

Visitors should take reasonable precautions when using online services, including avoiding the transmission of sensitive information through unsecured or unintended communication channels.

11. Data retention

We retain website-related personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal, regulatory, security, and legitimate business requirements.

Retention periods may vary depending on the type of information and its purpose.

For example, technical logs may be retained for security and troubleshooting purposes, while correspondence may be retained as necessary to respond to inquiries and maintain appropriate business records.

Medical records and protected health information are subject to separate healthcare recordkeeping requirements and retention policies.

When information is no longer required, we take reasonable steps to delete, anonymize, or otherwise manage it according to applicable policies and legal obligations.

12. Your privacy choices and rights

Depending on applicable law and the nature of the information involved, you may have certain rights or choices concerning your personal information.

These may include the ability to:

  • Request information about personal data collected through our Website
  • Request correction of inaccurate information where applicable
  • Request deletion of certain information, subject to applicable exceptions
  • Manage cookie preferences or withdraw consent where supported
  • Opt out of certain nonessential tracking activities where required or available
  • Contact us with questions or concerns about our website privacy practices

Not all rights apply to every type of information or every individual. Certain information may need to be retained for legal, security, healthcare, or other permitted purposes.

Requests relating to protected health information, including medical records and HIPAA rights, are handled under the practice’s applicable Notice of Privacy Practices and healthcare privacy procedures.

To submit a website privacy inquiry, please contact us using the information provided below.

13. Children’s privacy

Our Website provides general information about women’s healthcare services, which may include services relevant to adolescents and families.

The Website is not designed to knowingly collect personal information directly from children under 13 through general website features without any consent required by applicable law.

If we become aware that personal information was collected through the Website in circumstances that violate applicable children’s privacy laws, we will take appropriate steps to address the situation.

Parents or legal guardians who have concerns about information submitted through the Website may contact our office.

This section does not limit the ability of our practice to provide lawful healthcare services to minors or alter applicable medical privacy protections.

14. Accessibility and privacy

We strive to make our Website accessible to individuals with disabilities while respecting visitor privacy.

Our Website may provide accessibility tools that allow visitors to adjust certain display or navigation settings.

Depending on the functionality used, accessibility tools may store preferences locally or use technologies necessary to provide the requested features.

For information about our accessibility efforts or to report an accessibility concern, please review our Accessibility Statement.

15. Do Not Track and browser privacy settings

Some browsers provide Do Not Track (DNT) signals or other privacy controls that communicate a user’s tracking preferences.

Because websites and browsers may interpret these signals differently, our Website’s response depends on the technologies and consent-management functionality currently implemented.

Where applicable law requires recognition of specific browser-based privacy preference signals, we will address those requirements in accordance with applicable law.

Visitors may also manage cookies and other tracking technologies through available website controls and browser settings.

16. International visitors

Our Website is operated for a healthcare practice located in Florida, United States.

If you access the Website from outside the United States, information processed through the Website may be transferred to, stored in, or otherwise processed in the United States.

Privacy and data protection laws in the United States may differ from those in your country or jurisdiction.

Any applicable international data protection requirements will be addressed according to the circumstances of the processing and relevant law.

17. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in website functionality, technology, privacy practices, or applicable legal requirements.

When changes are made, the revised policy will be posted on this page with an updated revision date.

We encourage visitors to review this page occasionally to stay informed about how website-related information is handled.

18. Contact information

If you have questions or concerns about this Privacy Policy or the handling of information collected through our Website, please contact:

Women’s Group of North Florida

6440 W Newberry Rd, Ste 508
Gainesville, FL 32605

Phone: 352-792-6123

Website: https://northflwomen.com/

For questions about medical records, protected health information, or HIPAA privacy rights, please contact our office and request the appropriate privacy representative or Notice of Privacy Practices.

Last updated: October 31, 2026